They are placed in the “What’s happening” block that gives you a kind of Twitter trends’ report. These are the hashtags you see when you click on a looking glass icon in the Twitter app or on the right side of your screen if you’re logging in from the desktop. In the most common understanding, trending hashtags are the hashtags included in Twitter trending topics. Now we know why we should add a hashtag on Twitter and why it’s important to track relevant hashtags. That’s why it’s absolutely necessary to add popular hashtags to your tweets. Thus, by adding the right hashtags to your posts, you can tap into a specific audience created around shared interests that follows a Twitter Topic.Įssentially, hashtags make your content easy to discover.įor businesses, hashtags present an opportunity to expand your audience outside of your following and enhance the searchability and reach of your content. Once we understand why we should use trending hashtags on Twitter, we can move on to the practicalities of building a Twitter hashtag strategy:ĭata Science Topic: note the use of hashtags But before we move on to the main question, let’s tackle a different one: why do we need Twitter hashtags? The main question is how to track those Twitter trends and find relevant hashtags. In other words, it should include trending topics and hashtags. If you want to reach as many people as possible, your hashtag marketing strategy should consider Twitter trends. You can't just go on Twitter's trending topics and pick a random hashtag, it should be relevant to your audience.Ī well-thought-out Twitter hashtag strategy can help you get more impressions and raise brand awareness. And it's quite hard to find the right hashtags. And, of course, the best hashtags to use are trending hashtags, since they can be seen by many many people.īut here's the kicker: you need to use the right hashtags in the right context to have a truly effective hashtag marketing campaign. Hashtags help you increase your reach and raise brand awareness.
0 Comments
Leave a Reply. |